Business Week

Ready, Set--Shop?

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IDONOWIDONT.COM

Idonowidont.com

(I do, now I don't) is a marketplace for divorcees who want to sell their old engagement rings as well as prospective buyers looking to pop the question on the cheap. Recently, a 3.5 carat platinum ring sold for a mere $7,500. Typically, rings of that weight sell for well over $10,000.